Growth & Performance Marketing
Learning marketing in public
An open notebook of me learning growth and performance marketing — real campaigns, real budgets, real numbers, documented as I go.
Documented campaign math
Three real user acquisition campaigns analyzed down to the creative testing loops and payback periods. No blurred metrics, just raw data.
SaaS Scale
Mobile Scale
Ecom Flow
How we scaled a B2B SaaS product from ten thousand to eighty thousand monthly spend while maintaining a sixty-day payback period.
Analyzing a failed TikTok ad experiment that lost twelve thousand dollars before finding the creative hook that unlocked acquisition.
Optimizing a direct-to-consumer brand's attribution math to reduce blended customer acquisition cost by forty percent in ninety days.
High-signal growth execution
Formulate Hypotheses
Isolate Variables
Scale Economics
We define clear, testable assumptions based on unit economics rather than generic marketing trends.
Every creative testing loop isolates a single variable to ensure clean attribution math.
We only scale campaigns when the payback period matches the target cash flow model.