Figuring out marketing
I'm Artsiom — a journalist, songwriter and marketer-in-training.
Several years ago I gained some marketing experience. I worked with Meta Ads Manager, created campaigns and custom audiences, set up and designed newsletters with Mailchimp, communicated with clients over email, and more. I always wanted to specialise in this field, and now I'm building my skills properly, in the open.
I'll be working through real certifications and courses, running my own small campaigns, and writing down what I learn along the way. I also release my own music, where I get to run a real campaign end to end — the product, the audience, the numbers. That will find its place on the blog too.
I'm genuinely excited to see where this goes, and I'd love for you to follow along.
Growth with financial rigor
Unit economics first
Creative testing loops
Attribution math
Every campaign must map directly to bank accounts. We optimize for customer acquisition cost and lifetime value, never vanity metrics.
Systematic testing of visual hooks and copy angles. We isolate variables to scale winning assets with statistical confidence.
No reliance on single-source platform data. We build custom models to track true payback periods and incremental lift.
Let's build a campaign
Available for selective growth consulting and full-time performance roles. Let's discuss your current payback targets and acquisition bottlenecks.