Campaign math and failed experiments
No agency fluff. Direct analyses of customer acquisition cost, payback periods, and the exact unit economics behind scaled performance marketing campaigns.
The creative testing loop
Most scale attempts fail because creative fatigue outpaces media buying adjustments. This framework isolates variables to identify high-performing hooks before increasing budget.
By tracking creative performance directly against payback periods, we eliminate subjective opinions and let raw conversion data dictate our next scaling phase.
High-signal growth essays
The math of payback periods
Wasting fourteen thousand dollars
Scaling without agency overhead
An analytical breakdown of cohort-based payback periods and why tracking blended CPA hides real acquisition leaks.
A post-mortem of a failed TikTok campaign, detailing the creative testing errors and the attribution math that saved the account.
A practical framework for founders to build internal creative testing loops and manage performance channels directly.